It’s easy for a naïve iPhone app developer to think iOS apps are an easy way to get rich. More than half of the apps launched by iOS app developers fail.


Because many iPhone app designers fail to realize their job description entails a lot more than the code.

Learning from other’s mistakes is the best way to avoid making them yourself. These are the fatal errors your iPhone app development company must steer clear of:


  1. Not researching the market and audience thoroughly

The best of us can fall victim to silly mistakes, and this is one of those.

Get solid numbers to define your audience and the market out there, before you embark on this project.

A thorough market research will show how well the services you are providing with your app, will fare in the appstore and amongst the users.

It is easy to convince yourself that the app will work – until it doesn’t. Researching will sketch a solid picture of your project that is as close to the reality as possible. Do not skimp on it.

  1. Not standing out of the crowd

The Appstore has 2.2 million apps. Does your app provide something that the other 2.2 million don’t? The answer to this question will be central in determining the prosperity of your app.

Give your audience a reason to download your app and then retain it in their mobile phones; try to be original, provide a service that is unique.

Remember folks, keeping track of your competitors is okay but duplicating their work isn’t.

  1. Not providing a good user experience

The retention rate of a freshly downloaded app is already at 30% and further decreases overtime. Now, if your app is sluggish, crashes, gets stuck in weird places, or just not usable, odds are it will be deleted the very next minute. All your toil down the drain and the game over before you even know it.

Be mindful of the apps usability if you want it to be a success. A few examples of a bad UI/UX are:

  • Slow loading
  • Unappealing or unaesthetic design/color theme
  • Long loading time
  • Inaccessible features/buttons



Most of the apps developed end up being a massive failure. A number of factors such as the three explained above, account for this prevalent nonperformance.

As consumers become savvy in their decision making, their demands increase. There remains no room for mistakes. We know minor bugs are almost inevitable; still, perfection should be every developer’s goal.

We can expect to see this trend of app failures in the future too, unless developers start doing something about it.